Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset
The Go To Podcast to Learn How to Sell + Scale Digital Products on Etsy ** HOSTED BY A TOP 0.1% ETSY SELLER ** Are you stuck in information overload, consuming all the Etsy advice but still can’t figure out what leads to sales? Is overthinking your product or niche keeping you paralyzed in research mode instead of taking action? Do you want to start selling digital products on Etsy but feel overwhelmed on where to begin? Have you convinced yourself that you “don’t have time” to build the business—but deep down, you know that’s just fear talking? You’re not alone, and you don’t have to figure this out on your own. The truth is, success on Etsy isn’t about working harder or consuming more information—it’s about focusing on the right things. That’s where I come in. Inside this podcast, you’ll learn how to start, grow, and scale a profitable Etsy business, generate passive income on autopilot, and free up your time—so you can make more money while working less and finally create the freedom you’ve been chasing. Hey, I’m Jacqueline—boy mom, former teacher, and a serial side hustler who tried everything to make money online. From virtual assistance to MLMs to Print on Demand, nothing clicked. I was chasing success but found nothing but burnout and frustration. That all changed when I stopped trading time for money and cracked the code on selling digital products on Etsy. I built multiple successful Etsy shops, became a Top 0.1% Etsy Seller, and turned my business into a multiple six-figure machine—all without packing orders or being glued to my laptop. Now, I help entrepreneurs like you ditch the overthinking, skip the guesswork, and start making real money with digital products. This business has given me the freedom to be more present with my family, live life on my own terms, and create a future on my own schedule. I’ve mastered a strategy that not only changed my life—but has the power to change yours too. And I can’t wait to share it with you! If you’re ready to turn your Etsy shop into a consistent passive income stream, grow your Etsy shop without burnout, and finally build a business that fits into your life—without relying on social media or endless hustle—this podcast is for you. It’s time to redefine success and create the freedom you’ve been chasing. So, reheat that coffee and pop in those earbuds—it’s time to start binge-listening to your new favorite podcast. Intro: Are you stuck in information overload, consuming all the Etsy advice but still don’t know what will actually make sales? Is overthinking your product or niche keeping you paralyzed in research mode instead of taking action? Do you want to start selling digital products on Etsy but feel overwhelmed on where to begin? Well, there’s a way to build a profitable Etsy business, generate passive income on autopilot, and create the time and financial freedom you’ve been craving. I’m Jacqueline Butler—a boy mom, a multiple six-figure and Top 0.1% Etsy seller, and your go-to guide for selling and scaling digital products on Etsy. And you’re listening to Six Figure Etsy Seller—the podcast that helps you turn your Etsy shop into a consistent passive income stream. We talk strategy, sales, mindset, and how to build a business that fits into your life—without social media, burnout, or endless hustle. So, reheat that coffee, pop in those earbuds, and let’s dive into today’s episode. | LEARN FROM ME | Etsy Profits PRO - Course + Coaching Program www.jacqueline-butler.com/etsyprofitspro | OTHER STEPS | FREE Masterclass: www.jacqueline-butler.com/freemasterclass FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide FREE Facebook Community: www.jacqueline-butler.com/freegroup Website: www.jacqueline-butler.com Get In Touch: jb@jacqueline-butler.com Instagram: www.instagram.com/jacquelinebutler.co
Episodes

Monday May 27, 2024
Monday May 27, 2024
Hey love!
If you’ve spotted the terms “faceless influencer” or “faceless creator” or “faceless instagram” popping up on your feed, you’re not alone.
These kinds of accounts are full of aesthetic lifestyle shots and growth tips and the #facelessmarketing has over 150K posts on Instagram and 18K posts (and counting!) on TikTok.
This is a rapidly growing business model that so many people are interested in jumping into… but the reality is - the concept of being “faceless” goes so much deeper than just not wanting to show your face. And I know of the BEST faceless business model that DOESN’T require you to post on Instagram or social media - and I’ll let you in on it in today’s episode.
xo,
Jacqueline
| LEARN FROM ME |
Etsy Profits PRO - Course + Coaching Program
www.jacqueline-butler.com/etsyprofitspro
| OTHER STEPS |
FREE Masterclass:www.jacqueline-butler.com/freemasterclass
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Website:www.jacqueline-butler.com
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co

Thursday May 23, 2024
Thursday May 23, 2024
Hey love!
So for about 3 years, especially in the beginning of my Etsy business, I was incredibly quiet about it. I didn’t talk to anyone other than my inner circle which was pretty much just my family and best friend about it - and I think it probably had a lot to do with the fact that I had failed in the past at so many side hustle opportunities. I didn’t want to feel that sting of public failure again. So when I started my digital product Etsy business, I loved the fact that it was faceless, I didn’t have to market my product on social media or ask for the sale through any cringy DMs. When I ultimately saw the incredible success that it brought me, enough to even leave my cushy and secure teaching position (that I didn’t love) - everyone was shell shocked that this was all happening behind the scenes in my life. And the fact that I became a Globally Ranked Top 0.1% Etsy Seller while hiding in the shadows, that came off as an overnight success, when it wasn’t.
So the question that I get asked all the time after I went public with my story - I mean how much more public can you get than a podcast amiright? Is just simply HOW? How did you create this successful business? How do you even create digital products? How did you market it all without social media? How can I do that too? Well - in this episode, I’m going to be explaining the two different ways that you can learn from me - a top 0.1% Etsy Seller - and how this behind the scenes faceless business model can work for you too.
xo,
Jacqueline
| LEARN FROM ME |
Etsy Profits Academy - Course Only
www.jacqueline-butler.com/etsyprofitsacademy
Etsy Profits PRO - Course + Coaching Program
www.jacqueline-butler.com/etsyprofitspro
| OTHER STEPS |
FREE Masterclass:www.jacqueline-butler.com/freemasterclass
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Website:www.jacqueline-butler.com
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co

Tuesday May 21, 2024
Tuesday May 21, 2024
Hello love!
Hitting page one in search results is the holy grail not only on Etsy, but in Google, amazon, and even on social media. That's where we ultimately want to be and the reason is simple - the more eyes on us, our products, our business, the more exposure and ultimately sales coming into your bank account. That's what we all really want… and our ranking can help us get there.
Of course paid ads are going to get you ranking high. That's the whole point of paying for that spot. I would MUCH rather save my money, figure out how to rank as high as possible ORGANICALLY and free. And there is a way to do this on Etsy… actually 7 different ways to do this, and I’ll explain each of them in this episode. And here’s a little insider tip - KEY to actually getting your listings on the first page every single time is implementing the proper strategies for EACH one of them.
xo,
Jacqueline
| MENTIONS |
eRank
https://bit.ly/4dBOAfI
| LEARN FROM ME |
Etsy Profits PRO - Course + Coaching Program
www.jacqueline-butler.com/etsyprofitspro
| OTHER STEPS |
FREE Masterclass:www.jacqueline-butler.com/freemasterclass
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Website:www.jacqueline-butler.com
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co

Thursday May 16, 2024
Thursday May 16, 2024
Hey love!
I didn’t know it at the time… but when I look back at what REALLY happened to me and my path to making over 90,000 sales on Etsy with just digital products, hitting my first 6-figures in a year and a half of my shop being open, AND retiring from my 14 year career in teaching… it was something that I 100% believe was manifested. I was doing very specific things that I didn’t know at the time was called manifestation. All I knew is that I needed to do them. I had no idea the POWER behind this… but when it became a reality and I reflected back on the things I did to get to where I am today… all I know is that I’ll never stop doing them.
In this episode, I will ask you the three most important questions you can ask yourself regarding your current job situation - and share the exact steps I took to manifest my happiness and leave my 9-5 for good… Because you deserve it too.
xo,
Jacqueline
| LEARN FROM ME |
Etsy Profits PRO - Course + Coaching Program
www.jacqueline-butler.com/etsyprofitspro
| OTHER STEPS |
FREE Masterclass:www.jacqueline-butler.com/freemasterclass
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Website:www.jacqueline-butler.com
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co

Monday May 13, 2024
Monday May 13, 2024
Hello love!
It’s no surprise that I think that selling digital products on Etsy are the bee’s knees - it’s what made me 6-figures in less than a year a half and allowed me to retire from my 14-year teaching job that I didn’t love. But… I sold physical products for years before I starting aligning my values and what mattered to me personally with my business. When I started to focus on that alignment, I noticed that physical products didn’t and couldn’t serve me the way I needed it to. HOWEVER, that isn’t to say that you are the same.
This episode is going to explain the fundamental differences of what selling digital and physical products on Etsy actually looks like in your daily life. and I’ll even discuss how you can align what is important to YOU and which type makes the most sense for your lifestyle. Because the bottom line is creating a business that truly aligns to YOU, your values, and your happiness.
xo,
Jacqueline
| MENTIONS |
Canva:
www.canva.com
| LEARN FROM ME |
Etsy Profits PRO - Course + Coaching Program
www.jacqueline-butler.com/etsyprofitspro
| OTHER STEPS |
FREE Masterclass:www.jacqueline-butler.com/freemasterclass
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Website:www.jacqueline-butler.com
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co

Thursday May 09, 2024
Thursday May 09, 2024
Hey love!
So you want to start an online business and you’re a bit overwhelmed with all of the options. There are so many options out there from starting an Etsy business, to creating your own ecommerce shop, to social media management, to freelancing, to MLMs and everything in between. How do you figure out which one is best for you? What if you are a beginner? Which is the best place to start? What if you are techy and want to challenge yourself in the wild world of the internet.
I’m pretty clear on my stance of not trading my time for money, so you won’t hear me say that anything other than selling digital products online is worth your time. Virtual assisting, freelancing, social media management, selling physical products, working a pyramid scheme MLM - that’s not my jam. Remember - lazy entrepreneur - I want to work smarter and not harder. That’s just bottom line - so really we are going to dive into the question of “where is the best place to start and build you digital product business”. This episode is going to break it down for you to see which avenue works best for YOU. I’ll also give you my hot take on if I truly think Etsy is the end all be all…
xo,
Jacqueline
| LEARN FROM ME |
Etsy Profits PRO - Course + Coaching Program
www.jacqueline-butler.com/etsyprofitspro
| OTHER STEPS |
FREE Masterclass:www.jacqueline-butler.com/freemasterclass
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Website:www.jacqueline-butler.com
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co

Tuesday May 07, 2024
Tuesday May 07, 2024
Hey love!
So you’ve got your Etsy business plan OR maybe you already have your Etsy business set up but it feels really BIG - or maybe you have so many product ideas or shop ideas that you are stuck on what the right niche would be… (stuck in that analysis paralysis we touched on last episode?!)
If you have been hanging with me for even a few episodes, you know that I hammer in the importance of being super niched in. Why? Because the tighter you have your niche and brand strategy… the faster you are going to connect with people who will buy from you. (cha-ching!)
If your goal is to grow a customer base who feels truly seen and heard who sees you as a trustworthy Etsy seller, you really need to be speaking specifically to that person. Otherwise - guess what? they ain’t buying.
So in today's episode, we are going into a cool formula that I’ve crafted for you which is the Niche D.O.W.N. formula that is going to help you niche down to where you need to be to start seeing those sales roll in effortlessly.
xo,
Jacqueline
| LEARN FROM ME |
Etsy Profits PRO - Course + Coaching Program
www.jacqueline-butler.com/etsyprofitspro
| OTHER STEPS |
FREE Masterclass:www.jacqueline-butler.com/freemasterclass
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Website:www.jacqueline-butler.com
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co

Thursday May 02, 2024
Thursday May 02, 2024
Hello Love!
Do you like easy? I like easy. I'm talking… I LOVE easy. Remember I like to consider myself a lazy entrepreneur. And what can be easier and lazier than selling PLR products? Maybe you have heard of this but have no idea what it really means. In a nutshell - Private Label Rights or PLR are templates you can buy, edit, and resell as your own product. And this concept is SO big right now because let’s face it… we like easy. But can we sell it on Etsy? Should we be selling it on Etsy (or let alone… anywhere?)? Is it even legal?
I’ll get into what you can, can’t, should, and shouldn’t do when it comes to PLR and Etsy. I’ll even give you my hot take on it… and I think you might be a bit surprised as to what that might be…
xo,
Jacqueline
| MENTIONS |
Etsy:
www.etsy.com
Creative Market:
https://bit.ly/4dof3O3
Creative Fabrica:
https://bit.ly/3JHVLp0
| LEARN FROM ME |
Etsy Profits PRO - Course + Coaching Program
www.jacqueline-butler.com/etsyprofitspro
| OTHER STEPS |
FREE Masterclass:www.jacqueline-butler.com/freemasterclass
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Website:www.jacqueline-butler.com
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co
*some of the links are affiliate links, which means no additional cost to you, but just a little kick back to me 🤍

Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
I know what you want. And it is as simple as this - you want to be successful in your online business, maybe even more specifically, your Etsy business. Unfortunately… the odds are working against you. That’s because the majority of Etsy sellers fail. And you will too if you continue to do this one thing…
In this episode - I’m revealing what it is and how to overcome it… and guess what - it’s so much simpler than you think!
xo,
Jacqueline
| LEARN FROM ME |
Etsy Profits PRO - Course + Coaching Program
www.jacqueline-butler.com/etsyprofitspro
| OTHER STEPS |
FREE Masterclass:www.jacqueline-butler.com/freemasterclass
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Website:www.jacqueline-butler.com
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co

Thursday Apr 25, 2024
Thursday Apr 25, 2024
Tell me if this sounds like you… you get super excited about the idea of opening an Etsy shop, you have tons of ideas of what to create, you get super motivated and open a shop, you put up one listing, and then…. You forget about it. Or maybe… you got so stuck in the analysis paralysis of figuring out what to even create to sell in your shop that you just never opened the shop all together? Listen, I get it… but I got you.
In this episode, I’m sharing the 3 BEST types of products you can have in your shop so that your customer buys from YOU and no one else… but let’s dial back the overwhelm and start thinking strategically. Oh… and… These 3 types of products will have you making sales ALL YEAR LONG…
xo,
Jacqueline
| LEARN FROM ME |
Etsy Profits PRO - Course + Coaching Program
www.jacqueline-butler.com/etsyprofitspro
| OTHER STEPS |
FREE Masterclass:www.jacqueline-butler.com/freemasterclass
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Website:www.jacqueline-butler.com
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co