Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Side Hustle
The Go To Podcast to Learn How to Sell + Scale Digital Products on Etsy
** HOSTED BY A TOP 0.1% ETSY SELLER **
Are you stuck in information overload, consuming all the Etsy advice but still can’t figure out what leads to sales?
Is overthinking your product or niche keeping you paralyzed in research mode instead of taking action?
Do you want to start selling digital products on Etsy but feel overwhelmed on where to begin?
Have you convinced yourself that you “don’t have time” to build the business—but deep down, you know that’s just fear talking?
You’re not alone, and you don’t have to figure this out on your own. The truth is, success on Etsy isn’t about working harder or consuming more information—it’s about focusing on the right things. That’s where I come in.
Inside this podcast, you’ll learn how to start, grow, and scale a profitable Etsy business, generate passive income on autopilot, and free up your time—so you can make more money while working less and finally create the freedom you’ve been chasing.
Hey, I’m Jacqueline—boy mom, former teacher, and a serial side hustler who tried everything to make money online. From virtual assistance to MLMs to Print on Demand, nothing clicked. I was chasing success but found nothing but burnout and frustration.
That all changed when I stopped trading time for money and cracked the code on selling digital products on Etsy. I built multiple successful Etsy shops, became a Top 0.1% Etsy Seller, and turned my business into a multiple six-figure machine—all without packing orders or being glued to my laptop.
Now, I help entrepreneurs like you ditch the overthinking, skip the guesswork, and start making real money with digital products. This business has given me the freedom to be more present with my family, live life on my own terms, and create a future on my own schedule. I’ve mastered a strategy that not only changed my life—but has the power to change yours too. And I can’t wait to share it with you!
If you’re ready to turn your Etsy shop into a consistent passive income stream, grow your Etsy shop without burnout, and finally build a business that fits into your life—without relying on social media or endless hustle—this podcast is for you.
It’s time to redefine success and create the freedom you’ve been chasing. So, reheat that coffee and pop in those earbuds—it’s time to start binge-listening to your new favorite podcast.
Intro:
Are you stuck in information overload, consuming all the Etsy advice but still don’t know what will actually make sales?
Is overthinking your product or niche keeping you paralyzed in research mode instead of taking action?
Do you want to start selling digital products on Etsy but feel overwhelmed on where to begin?
Well, there’s a way to build a profitable Etsy business, generate passive income on autopilot, and create the time and financial freedom you’ve been craving.
I’m Jacqueline Butler—a boy mom, a multiple six-figure and Top 0.1% Etsy seller, and your go-to guide for selling and scaling digital products on Etsy.
And you’re listening to Six Figure Etsy Seller—the podcast that helps you turn your Etsy shop into a consistent passive income stream. We talk strategy, sales, mindset, and how to build a business that fits into your life—without social media, burnout, or endless hustle.
So, reheat that coffee, pop in those earbuds, and let’s dive into today’s episode.
| LEARN FROM ME |
Etsy Profits PRO - Course + Coaching Program
www.jacqueline-butler.com/etsyprofitspro
| OTHER STEPS |
FREE Masterclass:
www.jacqueline-butler.com/freemasterclass
FREE 5-Step Starter Guide:
www.jacqueline-butler.com/starterguide
FREE Facebook Community:
www.jacqueline-butler.com/freegroup
Website:
www.jacqueline-butler.com
Get In Touch:
jb@jacqueline-butler.com
Instagram:
www.instagram.com/jacquelinebutler.co
Episodes
4 days ago
4 days ago
16 min
One of the questions I get asked every single year is...
"When should I start listing my Christmas products?"
Or Halloween products.
Or Thanksgiving products.
And the answer surprises almost everybody.
Because if you're waiting until October to list your Halloween products...
There's a pretty good chance you're already late.
Today, I'm going to give you my simple rule for seasonal products, explain why timing matters more than most Etsy sellers realize, and walk you through exactly when I'd have my Halloween, Thanksgiving, and Christmas listings live if I were starting today. Plus - I’ll give you a ton of fun holiday digital product ideas you should be getting started on before anyone else does.
xo,
Jacqueline
| MENTIONED IN EPISODE |
ProfitTreehttps://lifetime.profittree.io/?via=jackie29
| LEARN FROM ME |
Etsy Keyword Goldmine
https://jacquelinebutler.thrivecart.com/etsykeywordgoldmine/
1-Hour Etsy Shop Mini-Course
www.jacqueline-butler.com/onehouretsyshop
Six Figure Etsy Seller
www.jacqueline-butler.com/sixfigureetsyseller
5- Minute Mockup Method Mini-Course
http://jacqueline-butler.com/5minutemockups
Canva Crash Course
www.jacqueline-butler.com/canva
Midjourney Beginner's Guide & 130+ Prompts
www.jacqueline-butler.com/midjourney
| OTHER STEPS + FREEBIES |
FREE - 5 Steps to a Six Figure Etsy Shophttps://jacqueline-butler.kit.com/sixfigureshop
FREE - Secrets to a Non-Sucky Etsy Shophttps://jacqueline-butler.kit.com/nonsuckyetsyshop
FREE - Etsy Digital Products Starter Guide:www.jacqueline-butler.com/starterguide
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co
Facebook:https://www.facebook.com/jacquelinebutler.co
Aug 20, 2026
Aug 20, 2026
14 min
One of the biggest pieces of Etsy advice I completely disagree with is that you have to pick your niche before you even start your shop.
Apparently, somewhere out there, the Etsy Niche Police are waiting to arrest you if you sell a teacher printable, a wedding invitation, and a meal planner in the same shop.
I don't think that's true.
In fact, I think choosing a niche too early is one of the fastest ways to build your shop around your own assumptions instead of actual buyer demand.
Now, don't get me wrong. I absolutely believe that many successful Etsy sellers eventually become known for something.
I just don't think you have enough information to force that decision before you've even made your first few sales.
So today, we're talking about why I think the market should have a vote before you decide what your niche is... and why I'm asking you not to call the Etsy niche police just yet. 😄
xo,
Jacqueline
| MENTIONED IN EPISODE |
ProfitTreehttps://lifetime.profittree.io/?via=jackie29
| LEARN FROM ME |
Etsy Keyword Goldmine
https://jacquelinebutler.thrivecart.com/etsykeywordgoldmine/
1-Hour Etsy Shop Mini-Course
www.jacqueline-butler.com/onehouretsyshop
Six Figure Etsy Seller
www.jacqueline-butler.com/sixfigureetsyseller
5- Minute Mockup Method Mini-Course
http://jacqueline-butler.com/5minutemockups
Canva Crash Course
www.jacqueline-butler.com/canva
Midjourney Beginner's Guide & 130+ Prompts
www.jacqueline-butler.com/midjourney
| OTHER STEPS + FREEBIES |
FREE - 5 Steps to a Six Figure Etsy Shophttps://jacqueline-butler.kit.com/sixfigureshop
FREE - Secrets to a Non-Sucky Etsy Shophttps://jacqueline-butler.kit.com/nonsuckyetsyshop
FREE - Etsy Digital Products Starter Guide:www.jacqueline-butler.com/starterguide
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co
Facebook:https://www.facebook.com/jacquelinebutler.co
Aug 11, 2026
Aug 11, 2026
19 min
There are products on Etsy right now with incredible demand, low competition, and all the data in the world telling me they'd probably sell...
And I still wouldn't create them.
Not because they're bad ideas. Not because YOU shouldn't sell them. But because after more than 100,000 digital product sales, I've learned that "Will this make money?" isn't the only question I ask before creating something.
Today, I'm sharing the Etsy products I personally would never create—and more importantly, the reasons why. Because I think choosing what not to sell is just as important as choosing what to sell.
A good opportunity on Etsy doesn't automatically mean it's a good opportunity for me.
xo,
Jacqueline
| MENTIONS FROM EPISODE |
ProfitTreehttps://lifetime.profittree.io/?via=jackie29
| LEARN FROM ME |
Etsy Keyword Goldmine
https://jacquelinebutler.thrivecart.com/etsykeywordgoldmine/
1-Hour Etsy Shop Mini-Course
www.jacqueline-butler.com/onehouretsyshop
Six Figure Etsy Seller
www.jacqueline-butler.com/sixfigureetsyseller
5- Minute Mockup Method Mini-Course
http://jacqueline-butler.com/5minutemockups
Canva Crash Course
www.jacqueline-butler.com/canva
Midjourney Beginner's Guide & 130+ Prompts
www.jacqueline-butler.com/midjourney
| OTHER STEPS + FREEBIES |
FREE - 5 Steps to a Six Figure Etsy Shophttps://jacqueline-butler.kit.com/sixfigureshop
FREE - Secrets to a Non-Sucky Etsy Shophttps://jacqueline-butler.kit.com/nonsuckyetsyshop
FREE - Etsy Digital Products Starter Guide:www.jacqueline-butler.com/starterguide
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co
Facebook:https://www.facebook.com/jacquelinebutler
Aug 4, 2026
Aug 4, 2026
20 min
What if I told you that every time you publish a listing on Etsy, you're basically getting a free lottery ticket?
Most beginners are grabbing a random ticket and hoping their numbers hit. They're guessing at the product, keywords, mockup, price... and then hitting publish and crossing their fingers.
But experienced Etsy sellers aren't playing with the same ticket.
They don't know every winning number—nobody does. But they know how to research demand, choose better products, use stronger keywords, and create listings people actually want to click.
It's like walking into the store with half of the winning numbers already filled in.
And THAT is what we're talking about today.
Because successful Etsy sellers aren't luckier. They're buying better lottery tickets.
So let's talk about how you can start filling in some of those numbers before you publish your next listing.
xo,
Jacqueline
| MENTIONED IN EPISODE |
ProfitTree
https://lifetime.profittree.io/?via=jackie29
| LEARN FROM ME |
Etsy Keyword Goldmine
https://jacquelinebutler.thrivecart.com/etsykeywordgoldmine/
1-Hour Etsy Shop Mini-Course
www.jacqueline-butler.com/onehouretsyshop
Six Figure Etsy Seller
www.jacqueline-butler.com/sixfigureetsyseller
5- Minute Mockup Method Mini-Course
http://jacqueline-butler.com/5minutemockups
Canva Crash Course
www.jacqueline-butler.com/canva
Midjourney Beginner's Guide & 130+ Prompts
www.jacqueline-butler.com/midjourney
| OTHER STEPS + FREEBIES |
FREE - 5 Steps to a Six Figure Etsy Shophttps://jacqueline-butler.kit.com/sixfigureshop
FREE - Secrets to a Non-Sucky Etsy Shophttps://jacqueline-butler.kit.com/nonsuckyetsyshop
FREE - Etsy Digital Products Starter Guide:www.jacqueline-butler.com/starterguide
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co
Facebook:https://www.facebook.com/jacquelinebutler.co
Jul 28, 2026
Jul 28, 2026
20 min
Everyone wants to know the secret to Etsy.
Is it SEO?
The algorithm?
Finding the perfect niche?
Making better designs?
After more than 100,000 digital product sales...
I honestly think Etsy comes down to just two things.
Today I'm sharing the two skills I'd learn first if I had to start my Etsy shop completely from scratch tomorrow.
xo,
Jacqueline
| MENTIONED IN EPISODE |
ProfitTree
https://lifetime.profittree.io/?via=jackie29
| LEARN FROM ME |
Etsy Keyword Goldmine
https://jacquelinebutler.thrivecart.com/etsykeywordgoldmine/
1-Hour Etsy Shop Mini-Course
www.jacqueline-butler.com/onehouretsyshop
Six Figure Etsy Seller
www.jacqueline-butler.com/sixfigureetsyseller
5- Minute Mockup Method Mini-Course
http://jacqueline-butler.com/5minutemockups
Canva Crash Course
www.jacqueline-butler.com/canva
Midjourney Beginner's Guide & 130+ Prompts
www.jacqueline-butler.com/midjourney
| OTHER STEPS + FREEBIES |
FREE - 5 Steps to a Six Figure Etsy Shophttps://jacqueline-butler.kit.com/sixfigureshop
FREE - Secrets to a Non-Sucky Etsy Shophttps://jacqueline-butler.kit.com/nonsuckyetsyshop
FREE - Etsy Digital Products Starter Guide:www.jacqueline-butler.com/starterguide
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co
Facebook:https://www.facebook.com/jacquelinebutler.co
Jul 21, 2026
Jul 21, 2026
14 min
Ever notice something disappear...
...and suddenly realize how much you relied on it?
That's exactly what happened to me this week.
I was getting ready to record a completely different podcast episode when I noticed something was missing from Etsy's search results.
At first I thought it was just me.
Turns out...
It wasn't.
Today we're talking about what Etsy changed, why it matters, and whether I actually think it's a good thing or not.
xo,
Jacqueline
| LEARN FROM ME |
1-Hour Etsy Shop Mini-Course
www.jacqueline-butler.com/onehouretsyshop
Six Figure Etsy Seller
www.jacqueline-butler.com/sixfigureetsyseller
5- Minute Mockup Method Mini-Course
http://jacqueline-butler.com/5minutemockups
Canva Crash Course
www.jacqueline-butler.com/canva
Midjourney Beginner's Guide & 130+ Prompts
www.jacqueline-butler.com/midjourney
| OTHER STEPS + FREEBIES |
FREE - 5 Steps to a Six Figure Etsy Shophttps://jacqueline-butler.kit.com/sixfigureshop
FREE - Secrets to a Non-Sucky Etsy Shophttps://jacqueline-butler.kit.com/nonsuckyetsyshop
FREE - Etsy Digital Products Starter Guide:www.jacqueline-butler.com/starterguide
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co
Facebook:https://www.facebook.com/jacquelinebutler.co
| MY FAVE RESEARCH TOOLS |
eRankhttps://erank.com?fpr=jackie31
Insight Factoryhttps://insightfactory.app/
Alurahttps://www.alura.io/?via=jacqueline
Jul 15, 2026
Jul 15, 2026
22 min
Ever had that sinking feeling when you realize someone copied your Etsy listing?
Maybe they copied your product. Maybe they copied your photos. Maybe they copied your entire idea.
I've had all of those happen.
And while it's frustrating... it doesn't have to derail your business.
Today, I'm sharing what I do when someone copies me, when it's worth taking action, and why copycats might actually be a sign that you're doing something right.
xo,
Jacqueline
| LEARN FROM ME |
1-Hour Etsy Shop Mini-Course
www.jacqueline-butler.com/onehouretsyshop
Etsy Profits PRO - Course + Coaching Program
www.jacqueline-butler.com/etsyprofitspro
5- Minute Mockup Method Mini-Course
http://jacqueline-butler.com/5minutemockups
Canva Crash Course
www.jacqueline-butler.com/canva
Midjourney Beginner's Guide & 130+ Prompts
www.jacqueline-butler.com/midjourney
| OTHER STEPS + FREEBIES |
FREE - Secrets to a Non-Sucky Etsy Shophttps://jacqueline-butler.kit.com/nonsuckyetsyshop
FREE Etsy Digital Products Starter Guide:www.jacqueline-butler.com/starterguide
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Website:www.jacqueline-butler.com
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co
Facebook:https://www.facebook.com/jacquelinebutler.co
| MY FAVE RESEARCH TOOLS |
eRankhttps://erank.com?fpr=jackie31
Insight Factoryhttps://insightfactory.app/
Alurahttps://www.alura.io/?via=jacqueline
Jun 30, 2026
Jun 30, 2026
15 min
Ever feel like your Etsy shop is completely invisible?
You created the product. You wrote the listing. You hit publish. Maybe you even refreshed your dashboard a few times, expecting to see some views start rolling in.
And then... nothing.
No views. No clicks. No sales. Just crickets.
So naturally, your mind starts racing. You wonder if Etsy is too saturated. Maybe the algorithm changed. Maybe your niche is too competitive. Or maybe Etsy just forgot your shop exists altogether.
If you've ever had those thoughts, you're definitely not alone.
In today's episode, we're talking about the real reasons your Etsy shop may not be showing up in search... and more importantly, what you can do about it. Because most of the time, the problem isn't what people think it is.
xo,
Jacqueline
| LEARN FROM ME |
1-Hour Etsy Shop Mini-Course
www.jacqueline-butler.com/onehouretsyshop
Etsy Profits PRO - Course + Coaching Program
www.jacqueline-butler.com/etsyprofitspro
5- Minute Mockup Method Mini-Course
http://jacqueline-butler.com/5minutemockups
Canva Crash Course
www.jacqueline-butler.com/canva
Midjourney Beginner's Guide & 130+ Prompts
www.jacqueline-butler.com/midjourney
| OTHER STEPS |
Join My Email List & Get a FREEBIE!www.jacqueline-butler.com/freeguide
FREE 5-Step Starter Guide:www.jacqueline-butler.com/starterguide
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Website:www.jacqueline-butler.com
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co
Facebook:https://www.facebook.com/jacquelinebutler.co
TikTok:www.tiktok.com/@jacquelinebutler.co
| MY FAVE RESEARCH TOOLS |
eRankhttps://erank.com?fpr=jackie31
Insight Factoryhttps://insightfactory.app/
Alurahttps://www.alura.io/?via=jacqueline
Jun 16, 2026
Jun 16, 2026
16 min
Ever wonder why some Etsy listings seem to get all the clicks?
The product might not even be better. The price might not be lower. The shop might not be older. But somehow... buyers keep clicking on them while other listings, maybe like YOURS, get completely ignored.
And that's frustrating, right? Because you can spend hours creating a great product, researching keywords, and writing your listing... but if nobody clicks on it, none of that really matters.
The reality is that before someone can buy your product, they have to notice it first.
So in today's episode, we're talking about how to stop the scroll, grab attention, and get more buyers clicking on your Etsy listings. Because sometimes the difference between a listing that gets ignored and a listing that gets sales isn't the product at all...
It's what makes someone click.
xo,
Jacqueline
| LEARN FROM ME |
1-Hour Etsy Shop Mini-Course
www.jacqueline-butler.com/onehouretsyshop
Etsy Profits PRO - Course + Coaching Program
www.jacqueline-butler.com/etsyprofitspro
5- Minute Mockup Method Mini-Course
http://jacqueline-butler.com/5minutemockups
Canva Crash Course
www.jacqueline-butler.com/canva
Midjourney Beginner's Guide & 130+ Prompts
www.jacqueline-butler.com/midjourney
| OTHER STEPS |
Join My Email List & Get a FREEBIE!www.jacqueline-butler.com/freeguide
FREE 5-Step Starter Guide:www.jacqueline-butler.com/starterguide
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Website:www.jacqueline-butler.com
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co
Facebook:https://www.facebook.com/jacquelinebutler.co
TikTok:www.tiktok.com/@jacquelinebutler.co
| MY FAVE RESEARCH TOOLS |
eRankhttps://erank.com?fpr=jackie31
Insight Factoryhttps://insightfactory.app/
Alurahttps://www.alura.io/?via=jacqueline
Jun 11, 2026
Jun 11, 2026
22 min
What if your Etsy shop could be live before dinner tonight?
Not next month. Not after another 47 YouTube videos from Etsy gurus. Not after you finally figure everything out.
Tonight.
Because I think a lot of people don't need more information...
They need momentum.
And in today's episode, I'm sharing why so many aspiring Etsy sellers stay stuck for months... sometimes years... and how you can finally stop saying "someday" and open your Etsy shop in less than 60 minutes.
xo,
Jacqueline
| LEARN FROM ME |
1-Hour Etsy Shop Mini-Course
www.jacqueline-butler.com/onehouretsyshop
Etsy Profits PRO - Course + Coaching Program
www.jacqueline-butler.com/etsyprofitspro
5- Minute Mockup Method Mini-Course
http://jacqueline-butler.com/5minutemockups
Canva Crash Course
www.jacqueline-butler.com/canva
Midjourney Beginner's Guide & 130+ Prompts
www.jacqueline-butler.com/midjourney
| OTHER STEPS |
Join My Email List & Get a FREEBIE!www.jacqueline-butler.com/freeguide
FREE 5-Step Starter Guide:www.jacqueline-butler.com/starterguide
FREE Facebook Community:www.jacqueline-butler.com/freegroup
Website:www.jacqueline-butler.com
Get In Touch:jb@jacqueline-butler.com
Instagram:www.instagram.com/jacquelinebutler.co
Facebook:https://www.facebook.com/jacquelinebutler.co
TikTok:www.tiktok.com/@jacquelinebutler.co
| MY FAVE RESEARCH TOOLS |
eRankhttps://erank.com?fpr=jackie31
Insight Factoryhttps://insightfactory.app/
Alurahttps://www.alura.io/?via=jacqueline